I design products people don’t just use - they play, explore, and remember.
Building experiences where digital and physical worlds collide, turning complexity into fun, intuitive, and commercially smart systems.
I’m a Product Designer with 7+ years of experience building high-impact consumer and operational platforms. I’ve shipped cross-platform iOS and Android apps, including a game, alongside live websites and complex internal systems. I work across the full lifecycle, from discovery and strategy through to prototyping, launch, and iteration.
Lifelong gamer, tech obsessive, and sci-fi fan. I obsess over what keeps people engaged, removes friction, and scales. I thrive in fast-moving, high-stakes environments where ambition meets execution.
I’m drawn to mechanics — in games, in products, and in businesses. What keeps people engaged? What reduces friction? What makes a product intuitive, scalable, and commercially effective? That curiosity drives how I design and measure impact.
Most recently at F1 Arcade, one of the fastest-growing immersive entertainment brands in the world, I helped define and scale the digital ecosystem powering the guest journey and venue operations. As one of two designers embedded in a 20-engineer team, I owned major product areas end to end and delivered at both strategic and executional levels.
I design for outcomes, not just outputs. I push teams to think bigger, operate cleaner, and deliver smarter. I thrive in high-energy, ambitious environments where digital, physical, and commercial impact intersect.
Experienced in both ad-hoc start-up environments wearing multiple different hats across disciplines and in full product teams, I am able to juggle many stakeholders from C-Suite level to product management.
Outside of work, I train Muay Thai, advocate for animal and human rights, and dive headfirst into sci-fi universes. I am also a call handler for the charity Strut Safe - giving people a friendly voice to talk to when walking home alone after a night out.
I’m always chasing the next challenge worth levelling up for, and taking products to the next level. Engage.